Côte à côte/Van Kust tot Kust Project - "Two countries as a tourist destination"Countries: Belgium, France
Dunkirk-West Vlaanderen-Côte d'Opale,
Interreg IVA - France-Wallonie-Vlaanderen
Lead partner: AGUR (Flanders-Dunkirk area urban planning and development agency) WESTTOER
The "Côte à côte/Van Kust tot Kust" project (Meaning "coast-to-coast" or "side-by-side") is intended to promote cross-border tourism on the French-Belgian coast.
In 2007, the results of the tourism promotion actions in the territory were very encouraging. Only reservation: the statistics showed a mainly local clientele. How could a more varied clientele be attracted, coming from further away and visiting the cross-border coast?
On the basis of this observation and the corresponding question, the project, which started in 2009 with Interreg funding, defined its principal goal: generate greater consistency and better cross-border attractiveness. The challenge was to position the territory as a cross-border tourist destination through targeted attractions, built on a common identity, on complementary facilities and on emerging attractions.
14 French and Flemish partners, including the Communauté urbaine de Dunkerque (Dunkirk urban community).
The project has initiated practical actions, such as the introduction of a cross-border tourist pass, the publication of a joint magazine of tourist and cultural attractions and facilities, a calendar of events, a web portal and a number of measures to encourage "accessibility".
2009 - 2012
1 418 893 €
728 000 €