Côte à côte/Van Kust tot Kust Project - "Two countries as a tourist destination"

The "Côte à côte/Van Kust tot Kust" project (Meaning "coast-to-coast" or "side-by-side") is intended to promote cross-border tourism on the French-Belgian coast.
In 2007, the results of the tourism promotion actions in the territory were very encouraging. Only reservation: the statistics showed a mainly local clientele. How could a more varied clientele be attracted, coming from further away and visiting the cross-border coast?
On the basis of this observation and the corresponding question, the project, which started in 2009 with Interreg funding, defined its principal goal: generate greater consistency and better cross-border attractiveness. The challenge was to position the territory as a cross-border tourist destination through targeted attractions, built on a common identity, on complementary facilities and on emerging attractions.